“People will forget what you said. People will forget what you did, but they will never forget how you made them feel.”
- Maya Angelou
We’ve just closed the books on a tumultuous 2016, and let’s face it, we feel pretty beat up emotionally. We know we’re not alone. Many of you are also exhausted from seeing everything become a political debate. It’s draining, and it divides us by pointing out our differences in just about every way.
Let’s get back to the basics by showing genuine thanks and appreciation to each other all year round! One of the easiest ways to do this on a professional level, is to send a handwritten note. It’s one small but powerful way we can feel more connected.
Thanks and Gratitude – it’s not just for the holidays
How can you incorporate more “thank you’s” and gratitude into your sales and marketing systems year round? Showing thanks and appreciation with a hand written note is an easy, one-of-a-kind way to do that, and works regardless of the season!
Building relationships the write way!
A handwritten note is such a rare treat these days, and a surefire way to make the recipient feel special. As the Experience economy* becomes more relevant, this is an excellent marketing tool to promote the customer experience.
Go Old School
It’s ironic that now, you can make someone feel special simply by putting pen to paper. There’s something powerful about a thank you note received in the mail vs. receiving a text or email. The extra effort and deliberate thought process involved in writing and sending one is definitely felt and remembered by the recipient.
According to John Coleman in an article in the Harvard Business Review, the average home only receives a personal letter once every seven weeks. The stats Coleman cited date back to 2010. I imagine it’s even more a rarity today. What an easy way to stand out!
This past Holiday season, we were inundated by electronic season Greetings emails. Outside of a few exceptions, most were easy to delete or ignore and focused on communicating holiday business hours instead of expressing sincerity and gratitude.
Tips for sending handwritten notes
• Don’t fret about your handwriting skills! Your kind words, and the perceived investment in time will make an impression.
• Keep it to a few meaningful and personalized sentences.
• Your choice in words – and even paper stock – becomes a part of the customer experience, and an opportunity for you to express your brand.
• Build note writing into your marketing and sales process. Carve out time in your schedule each day, or week. Whatever works for you… just do it!
This month, we’re promoting a pretty cool deal on custom note cards featuring Cleveland architecture that will help you make a great brand impression.
Contact us for more information!
*The Experience Economy, written by Joesph Pine and James Gilmore. 2011. A great business read reinforcing the importance of making unique connections to secure customer affections. (back cover)