Last week I went to a few networking events, where I exchanged business cards with those I met. I was struck by the number of comments I got on our newly designed card… “Wow.. nice card”, “I love the feel”, “What do you do?”. This small piece of paper plays a big role in reinforcing your brand.
What shocked me was that the majority of the business cards I received were quite boring – and forgettable. Unfortunately, for many professionals, the “art” of the business card has been traded in for quick, cheap and boring.
Let me ask you: are you – or your products or services – cheap or boring?
I didn’t think so. When you look at your cards, what qualities do they reflect about your professional brand? Does it give any indication of your unique value, and is it memorable a day or two after receiving it?
Following are a few print techniques you can incorporate to ensure your business card reflects what your brand stands for:
PAPER & MATERIAL: There are so many stock options that have interesting color, texture or weight to them. Some even go beyond paper such as plastic, metal and wood. Explore the options and have fun!
COLOR: We love to design with color… lot of bold, beautiful color! Consider adding a spot color or metallic for visual punch.
SHAPE & SIZE: There is no reason why a business card must be 3.5″ x 2″. Design the shape to be different by rounding or clipping corners or trimming to a non-standard size.
SPECIAL FINISHES: Die cutting, foil stamping, embossing and spot varnish can add a unique tactile and visual element to your cards. There are new, unique coatings like spot dimensional UV and soft-touch varnish which add tactile interest without breaking your budget.
So, please banish boring, and talk to a good designer and printer about options that reflect your brand!
FYI, our new card is a 2″ x 2″ square with rounded corners on 3 sides, and finished with a soft touch varnish. I’m happy to say I’m proud to hand it out!
RAD Graphics is a tactical marketing firm
that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including direct mail. For a free consultation, please call 216-371-3003.