Archive for the ‘Promotional Products’ Category

Built-In Marketing Ideas for 2016

Thursday, January 28th, 2016







Have Fun today!

It's Fun at Work Day today!

Happy “Fun at Work Day”!

 

Did you know that today – January 28th – is National Fun at Work Day? If that sounds like another bogus reason to make the day special, consider this… according to Dave Hemseth and Leslie Yerkes, the authors of 301 Ways to Have Fun at Work state “Organizations that integrate fun into work have lower levels of absenteeism, greater job satisfaction, increased productivity, and less downtime.”

Not only is Having Fun at Work important to organizations’ success, noting the day is a great (and fun) way to stay top of mind. Showcase your culture on social channels; tell your clients a funny joke; send a goofy promo item to prospects – the possibilities are endless.

Every business needs to create and execute a marketing strategy throughout the year, so why not work with built-in dates and awareness issues? 2016 is filled with unique and noteworthy reasons to reach out to your market to build awareness and celebrate. Download our guide with a full year of dates, tips and marketing topics broken down by month.

Want more marketing, print and design info you can use? Just click to sign up.

How to Choose the RIGHT Promotional Product

Wednesday, August 28th, 2013







Promotional products and apparel are great for showing your appreciation, launching a new service, or even for building loyalty. The key, of course, is to choose them wisely.  Here are a few tips for choosing the right promotional item for your customers, prospects or employees.

Know Your Target Market
This is the most important place to start.  Keep in mind your audience will accept just about any free item, but the goal is to get them to use it, and that’s why it’s important that the item addresses your target markets needs AND their tastes.

So, who is your target market?  What’s their average age, gender and income level?  What do they struggle with?  If your target market is a business professional, what position do they typically hold?  Analyze your customer base and figure out what makes them tick. You can do this by simply exploring social media sites, or surveying some of your clients directly.  Once you’ve defined who your audience is, it’s easier to find relevant items.  Reach out to us or a professional in the industry for help if you’re still stuck.

Know Your Distribution Method
How will you get these in your target market’s hands?  If you’re including a product in a mailing campaign, chose a light, thin item like a pen or a magnet.  Apparel items and mugs or stemware are ideal handed out in person or at trade shows.

Looks ARE Important
Cheap looking items or those of low quality, or worse, items that don’t consistently work, will reflect poorly on your brand and company reputation.  Always make sure they are good quality.  Keep in mind, that doesn’t mean expensive.

A few more tips to remember:

  • Don’t be boring. You’re not boring, so why should an item that represents your brand be boring? There are so many options for almost any type of product you’re seeking out.  Remember, the objective is to choose an item that gets held on to and used!
  • Choose a product with a long shelf life. The longer it gets used, the better brand exposure you get. Great long term items include lipbalm, unique mugs and quality apparel to name a few.
  • Imprint with your logo and a call to action. Do you want people to visit your website, email you or call?  Whatever you want them to do should be your call to action.  Make sure the color of the item works with your brand.
  • Have a few different items on hand for various occasions. This is a great strategy for trade shows.  Have an inexpensive give-away for all who stop by and a nicer item for those who give them contact info, and an even nicer option for those you have a conversation with.
  • Think ahead! It’s best to get a sample of what you’re interested in ordering so take action weeks – maybe even months – before you actually need the item in hand.  This allows time for you to touch, feel, and even use a sample before committing to a large run.

If you’d like our 3-step worksheet on How to Choose the Right Promotional Item, just send us an email!