Archive for the ‘Print’ Category

Donuts and Paper Stocks – A Tasty Guide

Tuesday, April 12th, 2016
Paper and donuts image

Click to download some tasty tidbits for printing success

Why paper and donuts? Paper – just like donuts – comes in a wide variety of sizes, styles & coatings. Understanding the terminology of paper and how different types perform on press, leads to a deeply satisfying end result. Just like eating a donut!

 

Grab your favorite sweet treat, and download our tasty and concise guide to learning about paper, and let’s get started!

Built-In Marketing Ideas for 2016

Thursday, January 28th, 2016







Have Fun today!

It's Fun at Work Day today!

Happy “Fun at Work Day”!

 

Did you know that today – January 28th – is National Fun at Work Day? If that sounds like another bogus reason to make the day special, consider this… according to Dave Hemseth and Leslie Yerkes, the authors of 301 Ways to Have Fun at Work state “Organizations that integrate fun into work have lower levels of absenteeism, greater job satisfaction, increased productivity, and less downtime.”

Not only is Having Fun at Work important to organizations’ success, noting the day is a great (and fun) way to stay top of mind. Showcase your culture on social channels; tell your clients a funny joke; send a goofy promo item to prospects – the possibilities are endless.

Every business needs to create and execute a marketing strategy throughout the year, so why not work with built-in dates and awareness issues? 2016 is filled with unique and noteworthy reasons to reach out to your market to build awareness and celebrate. Download our guide with a full year of dates, tips and marketing topics broken down by month.

Want more marketing, print and design info you can use? Just click to sign up.

Are You Adding this to Your Marketing Mix?

Wednesday, October 8th, 2014







Printed materials are making a comeback as a marketing channel that works. Considering how saturated digital marketing is, it’s pretty easy to understand why.

Here are a few reasons you should consider incorporating more print in your marketing mix:

  1. Print allows the reader to chose when they will engage with your brand - Most digital marketing channels are out of mind, out of sight… messages are seen, then gone, and unfortunately, very hard for your audience to remember. Printed materials can be saved for a time when they need or want your information.
  2. Print allows the viewer to “unplug” - In our over-connected, and over-stimulated world of information pushed to us 24/7, it’s critical we unplug from the noise. Now more than ever, your audience will appreciate being able to learn more about your brand without having to be “plugged in”.
  3. Print can help your market remember you - Print is tactile, and touch is one of our most powerful senses when it comes to storing memory and information. Think of how effective a physical piece can be if it encourages your audience to touch and engage with it? Tactile stocks, high & dull gloss finishes, interesting folds, scratch-off’s and cool die cuts – all scream “touch me”!
  4. Print plays well with other media – Quick reader (QR) codes and augmented reality (AR) technologies are just a few ways marketers can link print to mobile ready offers or landing pages. Incorporate digital with print to maximize your engagement and reach. Allrecipes.com is a great example of a brand creating cross-platform opportunities for advertisers while responding to increasing consumer demand for a curated, printed product. Circulation of their print magazine has grown 40% within the last year to 900,000, and the advertising dollars have followed.
  5. Print is used less, so it stands out more – With so many organizations heavily marketing through online and social channels, there’s a void in the print channel. Why not fill that void before your competition does?
  6. Print can yield a high ROI - A 2010 study by the Direct Marketing Association revealed that for every $1.00 spent on print advertising expenditures, an average of $12.57 in sales were generated. That’s a great ROI, and even better, all industries showed that average.

As you develop your marketing strategies for 2015, consider print a powerhouse in your marketing channel mix. There are so many interesting finishing techniques, stocks and ink options out now to help you create memorable brand touchpoints.

Are you ready to get creative?

RAD Graphics is a tactical marketing firm that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including print. For a free consultation, please call 216-371-3003.

Create Printed Marketing Materials on a Budget

Thursday, September 18th, 2014






 

Great print doesn’t need to break your budget!

Your business card may be small, but it plays a big role in brand recognition!

Sunday, September 14th, 2014







Last week I went to a few networking events, where I exchanged business cards with those I met.  I was struck by the number of comments I got on our newly designed card… “Wow.. nice card”, “I love the feel”, “What do you do?”.  This small piece of paper plays a big role in reinforcing your brand.

Your business cards can stand out with smart design and print techniques

Business cards collected (and saved) over the last year

What shocked me was that the majority of the business cards I received were quite boring – and forgettable.  Unfortunately, for many professionals, the “art” of the business card has been traded in for quick, cheap and boring.

Let me ask you: are you – or your products or services – cheap or boring?

I didn’t think so.  When you look at your cards, what qualities do they reflect about your professional brand?  Does it give any indication of your unique value, and is it memorable a day or two after receiving it?

Following are a few print techniques you can incorporate to ensure your business card reflects what your brand stands for:

PAPER & MATERIAL: There are so many stock options that have interesting color, texture or weight to  them.  Some even go beyond paper such as plastic, metal and wood.  Explore the options and have fun!

COLOR: We love to design with color… lot of bold, beautiful color!  Consider adding a spot color or metallic for visual punch.

SHAPE & SIZE: There is no reason why a business card must be 3.5″ x 2″.  Design the shape to be different by rounding or clipping corners or trimming to a non-standard size.

SPECIAL FINISHES: Die cutting, foil stamping, embossing and spot varnish can add a unique tactile and visual element to your cards. There are new, unique coatings like spot dimensional UV and soft-touch varnish which add tactile interest without breaking your budget.

So, please banish boring, and talk to a good designer and printer about options that reflect your brand!

FYI, our new card is a 2″ x 2″ square with rounded corners on 3 sides, and finished with a soft touch varnish.  I’m happy to say I’m proud to hand it out!

RAD Graphics is a tactical marketing firm

that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including direct mail. For a free consultation, please call 216-371-3003.


What’s Not to Love About Every Door Direct Mail?

Wednesday, July 25th, 2012

Direct mail is still the perfect complement to ALL other media channels, making it a great vehicle multi-channel marketing. It is measurable – giving marketers data to gauge its success, and information to improve future projects, and consumers still like to receive it. Think of it as a respectfully intrusive medium! Direct mail tends to linger around longer than other mediums, giving your brand more exposure. It’s also comprehensive. 90% of America goes to their mailbox daily. The US Postal Service (USPS) has 100% coverage of every business and residence in the country.

And now, marketers and business owners have an even better, much more cost-effective way to deliver their marketing message in Every Door Direct Mail (EDDM) program from the USPS.

What is EDDM?

You may have seen the catchy commercials about the US Postal Service’s program for EDDM. It was created to give business owners and marketers a more cost-effective way to reach their audience using direct mail. If your target audience or customer base is within close proximity to your location, EDDM could be a great solution for you!

Why we love EDDM

Cost savings on Postage: A typical direct mail campaign for a letter size (6” x 11” max dimension) mailed presort standard would cost an average of 23.5 cents per piece. EDDM postage per piece is 14.5 cents… that can make a significant dent in your marketing expenditures! On oversized pieces, EDDM ships as a flat so it can be up to 12” x 15” inches in size while still only a 14.5 cent postage cost per piece. Traditional presort standard costs of a flat is approximately 35 cents per piece. That’s a 20 cent per piece savings!

Cost Savings on Production: No need to purchase a list: no need to inkjet address; no need to purchase a permit; no need to wafer seal. These are all hard costs that can be avoided with EDDM.

Speed of Delivery: Once delivered to the local branches, EDDM mailings are delivered in 1-2 days. Traditional presort standard mailings can take between 3-9 working days and with all the financial challenges at the USPS, my gut tells me it will be closer to the latter half. So, EDDM is cheaper than presort standard yet as fast as 1st class!

More Real Estate: Why send a postcard when you can send a multipage newsletter? You’ve got more real estate to work with because according to the post office, all EDDM can mail as a flat (up to 12” x 15” in size). Think of the story you can tell with a 22” x 8.5” printed piece that folded to 11” x 8.5”, or an 18” x 24” poster that folds to a 9” x 12” mailer? Now that’s an impressive piece to receive in the mail… and guaranteed to get attention! Will print costs increase? Absolutely, but postage savings and open rate will more than make up for it.

Brand Integrity: If you’ve got a solid, respected and trusted brand, then you need to make sure everything you do reflects that… right down to the delivery method of your message. There’s something to be said for mail being delivered by a trusted carrier and delivered to a real mailbox. Personally, I view fliers and postcards wedged between my door and curled into the railings of my porch much differently than those delivered to my mailbox, and believe me, your audience does too.

Who is ideal for EDDM?

Retailers having a grand opening or sale who want more foot traffic in their store.
Restaurants who serve the immediate community who want to fill more seats, or sell more pizza’s.
Service businesses like dentists or florists needing to drum up more clients.
Community-based non-profits who need to build awareness within their community or promote an event or fundraiser.

Keep in mind, EDDM is not the vehicle for personalized marketing, or for a targeting mailing to specific demographics. The USPS is able to offer this deeply discounted EDDM service because some of the burden of prepping the mailing is shifted to the client.

If you’re just starting out, make sure you work with a marketing company that has an official Customer Registration Identification Number (CRID) from the USPS, and has experience with EDDM mailings. They will be able to help you understand the process better, explain the cost savings you can realize, and get you on your way to real marketing success!

Contact us for more information on how EDDM can help you reach your target audience!