Archive for August, 2012

Microsoft’s New Logo… Good to be Square?

Monday, August 27th, 2012

By now, you’ve probably seen Microsoft’s new logo… four colored squares forming one large square, and flanked by simple grey type “Microsoft”.  It’s been 25 years since it’s been re-designed, and no doubt, it needed an overhaul.

But as a designer, I’ve got to ask… what’s with the square(s)?

The square is comprised of four 90 degree angles. By it’s very nature, it doesn’t express movement. It’s not an interesting or dynamic shape, and because of that, is used when companies want to convey stability, consistency and safety (think H&R Block).

The downside of the square? Well, it’s boring.

What does that say about Microsoft?