Archive for November, 2012

Creative Retail Window Displays: Art Meets Apparel

Monday, November 12th, 2012

Store windows used to be the retailer’s first touch point with their consumer.  Although technology has become that primary touch point – usually through the company’s website – retailers still need to stage their windows to set the tone for their brand, and give the consumer a feel for what they can expect once they step inside.

Whenever we travel, we enjoy checking out what retailers are creating to capture the attention, and communicate their brand to busy shoppers.  During a recent trip to Toronto, we found quite a few stores utilizing objects like old books, birch logs, styrofoam and plastic plates.  It was refreshing to see such creative and tactile solutions – especially for the electronically over-charged consumer.  Check out a few of our favorites…

 

Retail window display using text books

 

Retail window display using plastic and syrofoam plates, cups and metallic disks.  Second photo is a close-up.

 

Retail window display with old clocks for a change the clock themed sale.

 

Retail window display using 8-1/2 x 11 “snapshot” prints as background