Get better ROI with Food Gifts

Businesses make significant investments in their holiday gift program, but too often, gift purchases are left to the last minute. The result? ROI is much less than it could have been. However, with a little planning you can be assured of getting the best ROI from your program.

The gifts you send to customers, fellow business associates and employees are a reflection of you and your company. You want to showcase the excellence of your brand by sending a gift that is memorable and exceptional.

Follow these three basic planning steps, and remember, we’re here to help you through the process!

1. Evaluate last year’s program
Think about last year’s program. What did you like about it? What didn’t you like? What went wrong? The answers to these questions will help you get off to a good start with this year’s program.

2. Choose the proper food gifts

  • Gifts for individuals vs. gifts to be shared
    When purchasing gifts for individuals you may want to consider something that serves one or a family. Such as hams, smoked turkeys, or individual gift boxes. However, when selecting gifts for an office environment, options like gourmet towers that can be opened and shared at once are a better choice.
  • The correct gift size
    Choosing the right‐sized gift is an important step. Sending a 12 piece box of chocolate to an individual is fine, but if it is to be shared in an office with 30 people it doesn’t go very far, so it is important to select gifts tailored to fit the recipient. When sending gifts to be shared you will want to send a gift that includes enough for all. We can help you narrow down gifts by the number of people they will serve.
  • Branded gifts deliver more value
    Sending a gift that features your company’s logo on the packaging adds a classy touch and shows that you put extra thought into gift selection. It also helps build your brand by keeping your name top of mind. If you are sending gifts to individuals, you may want to consider gifts that contain a branded item that will be retained long after the food has been enjoyed, such as a cutting board, desk accessory or collectible wooden truck.
  • Special dietary considerations
    Do some of your customers or employees keep Kosher? If so, you will want to select gifts that are certified to be Kosher.

3. Choose the best method of distribution
Personal delivery of gifts is the best way to distribute them. However, because of time and logistical constraints, this isn’t always possible. There are a number of other ways to get gifts into your recipients’ hands…

  • Shipping gifts from your facility
    Shipping gifts from your office or shipping department is a great option if your shipping list is not quite complete at the time you order. Gifts will ship to you as you continue to fine‐tune your list until you’re ready to ship.
  • Shipping directly from the producer
    There are a variety of situations in which it is best to have the vendor ship the gifts for you:

    • Perishable Gifts
      If you are ordering perishable products like hams, smoked turkeys, or natural cheese packages that require refrigeration it is generally best ship those gifts directly to each recipient. It can be difficult to receive a shipment of perishable gifts and then turn around and get them delivered to the recipients in time, especially if you lack necessary storage facilities.
    • Tight Timeline
      If you are on a tight timeline, shipping directly from the vendor can save you valuable time and ensure your gifts are delivered when you want them.
    • Large Orders
      If your order is large, it may be unmanageable to handle the shipping yourself. Simplify the process and reduce stress by having the producer handle the shipping.

When you give a gift, you’re giving an experience. Giving your recipients the best possible experience and in a timely manner will boost your ROI and ensure that your gift and brand will be remembered positively long after the treats have been enjoyed.

RAD Graphics partnered with Maple Ridge Farms as our food gift provider of choice. Maple Ridge Farms gifts are sold exclusively through businesses like ours. They follow FDA guidelines for food handling, labeling and packaging. Their food is fresh and of high quality, and their packaging is beautiful as well as customizable. They offer a wide variety of options and in price points between $10 – $250. Maple Ridge Farms is located in Liz’s home state of Wisconsin – another bonus!

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