Marketing Trends for 2019

A few weeks ago, I participated on a panel of marketing experts at a chamber of commerce breakfast meeting and was asked “what’s new in marketing trends”? While new apps (Lumen5, Adobe Spark are a few of my new favorites) are cool and can save a ton of time, there are larger trends that marketers need to be aware of. Here’s what we see as what’s going to be important in 2019 – and beyond for marketers.

 

Trend 1: GDPR Changed Permission Based Marketing… FOREVER

The EU’s General Data Protection Regulation (GDPR) privacy law went into affect in the US last summer regarding email marketing. Marketers are now challenged to think about how to get people to opt-in versus being added to a list. Even though GDPR is a European law doesn’t mean that it couldn’t affect you, and any e-mail marketing platform worth it’s salt has changed it’s guidelines around permission to more closely align with the stricter regulations. Gone are the days of adding people you met at a networking event to your list and thinking “they can always unsubscribe if they don’t want to receive it”.  While this may feel like more work, look at it this way – true permission-based marketing will challenge you to provide what your target market really wants from your brand – and that’s a good thing! If you’d like tips on how to get the most out of email marketing in the new age of permission, download a checklist of success tips from EMMA Email Marketing.

 

Trend 2: Be Relevant To Your Audience

With so much content bombarding every one of us on a daily basis, putting out more is probably not going to move the needle for your marketing efforts. Creating more relevant messaging for your target market will. The one and only rule for being relevant is to understand IT’S NOT ABOUT YOU! It’s about understanding what your target market needs and wants from you. Stay tuned-in to them whether that’s face-to-face, online or on the phone. Always question how you can server your customer or client better, and use this to guide your marketing language and product or service offerings.

 

Trend 3: Strive For Engagement

As marketers, we need to shift our thinking from simply pushing messaging out – to engaging in a two-way conversation. Ask your followers to respond to a question; give incentives to share your brand story with their friends and colleagues, and work on building trust via conversations – online or face-to-face.  In today’s climate of online noise, an engaged audience is so much more powerful than a large one, so focus should be on increasing engagement and not primarily on growing list size or number of followers.

 

How do you plan on marketing in 2019 and beyond?

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