Posts Tagged ‘Design’

Trade Show Marketing Tips

Thursday, July 28th, 2016

Trade shows can be one of the most effective and efficient lead generation tools for businesses, but they can be costly too. From design and print of the display and marketing items, the investment can be thousands. And if it’s out of town, even more. Now’s the time to start planning on how to maximize your investment.

Trade show

Get the most out of trade show marketing

Take advantage of the entire experience of the trade show attendee to build awareness, and fill your pipeline. Here are a few tips:

Before the show

  • Months before, strategize on the entire process from the attendee’s perspective. Put yourselves in their shoes and consider what they’re doing, thinking, wishing for and experiencing days before the show, during the show, and perhaps most importantly, after the show. Call a prospect or client and ask for their feedback to get really great data points.
  • How will you grow your list, and generate leads and sales by exhibiting at this trade show? Research sponsorship opportunities to the show in exchange for a list of attendees.
  • If you’re sponsoring, be prepared to receive the list only weeks – sometimes only days – before the show. Ask about timing, and plan to send a postcard or email to generate pre-show sales and excitement.  Add an offer to make reaching out or visiting your booth compelling.
  • Know what your post-show follow up will be so execution can be seamless and timely.
  • During the show

  • Capture interested prospects info. If you have multiple products/services, have them specify what they may be interested in.
  • Have plenty of options for takeaways based on the level of interest and/or quality of lead.
  • If you have a list of attendee’s, consider same day promotions using a text messaging service to draw more folks to your booth.
  • After the show

  • Follow up within 5 days. Remember, good leads can go cold fast. Make sure your follow up includes a few touch points to remind those who may have been swamped with to-do’s when they returned.
  • If sponsoring, ask for a complete attendee list, and plan one more touch point for those you have not gotten response from.
  • Build your list so you can continue to communicate with prospects in the future.
  • Track the results.  Is it worth it to invest in the show again?
  • Maximize your trade show ROI with a well thought out plan to attract, capture and follow up.

    Are You Adding this to Your Marketing Mix?

    Wednesday, October 8th, 2014







    Printed materials are making a comeback as a marketing channel that works. Considering how saturated digital marketing is, it’s pretty easy to understand why.

    Here are a few reasons you should consider incorporating more print in your marketing mix:

    1. Print allows the reader to chose when they will engage with your brand - Most digital marketing channels are out of mind, out of sight… messages are seen, then gone, and unfortunately, very hard for your audience to remember. Printed materials can be saved for a time when they need or want your information.
    2. Print allows the viewer to “unplug” - In our over-connected, and over-stimulated world of information pushed to us 24/7, it’s critical we unplug from the noise. Now more than ever, your audience will appreciate being able to learn more about your brand without having to be “plugged in”.
    3. Print can help your market remember you - Print is tactile, and touch is one of our most powerful senses when it comes to storing memory and information. Think of how effective a physical piece can be if it encourages your audience to touch and engage with it? Tactile stocks, high & dull gloss finishes, interesting folds, scratch-off’s and cool die cuts – all scream “touch me”!
    4. Print plays well with other media – Quick reader (QR) codes and augmented reality (AR) technologies are just a few ways marketers can link print to mobile ready offers or landing pages. Incorporate digital with print to maximize your engagement and reach. Allrecipes.com is a great example of a brand creating cross-platform opportunities for advertisers while responding to increasing consumer demand for a curated, printed product. Circulation of their print magazine has grown 40% within the last year to 900,000, and the advertising dollars have followed.
    5. Print is used less, so it stands out more – With so many organizations heavily marketing through online and social channels, there’s a void in the print channel. Why not fill that void before your competition does?
    6. Print can yield a high ROI - A 2010 study by the Direct Marketing Association revealed that for every $1.00 spent on print advertising expenditures, an average of $12.57 in sales were generated. That’s a great ROI, and even better, all industries showed that average.

    As you develop your marketing strategies for 2015, consider print a powerhouse in your marketing channel mix. There are so many interesting finishing techniques, stocks and ink options out now to help you create memorable brand touchpoints.

    Are you ready to get creative?

    RAD Graphics is a tactical marketing firm that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including print. For a free consultation, please call 216-371-3003.

    Create Printed Marketing Materials on a Budget

    Thursday, September 18th, 2014






     

    Great print doesn’t need to break your budget!

    Your business card may be small, but it plays a big role in brand recognition!

    Sunday, September 14th, 2014







    Last week I went to a few networking events, where I exchanged business cards with those I met.  I was struck by the number of comments I got on our newly designed card… “Wow.. nice card”, “I love the feel”, “What do you do?”.  This small piece of paper plays a big role in reinforcing your brand.

    Your business cards can stand out with smart design and print techniques

    Business cards collected (and saved) over the last year

    What shocked me was that the majority of the business cards I received were quite boring – and forgettable.  Unfortunately, for many professionals, the “art” of the business card has been traded in for quick, cheap and boring.

    Let me ask you: are you – or your products or services – cheap or boring?

    I didn’t think so.  When you look at your cards, what qualities do they reflect about your professional brand?  Does it give any indication of your unique value, and is it memorable a day or two after receiving it?

    Following are a few print techniques you can incorporate to ensure your business card reflects what your brand stands for:

    PAPER & MATERIAL: There are so many stock options that have interesting color, texture or weight to  them.  Some even go beyond paper such as plastic, metal and wood.  Explore the options and have fun!

    COLOR: We love to design with color… lot of bold, beautiful color!  Consider adding a spot color or metallic for visual punch.

    SHAPE & SIZE: There is no reason why a business card must be 3.5″ x 2″.  Design the shape to be different by rounding or clipping corners or trimming to a non-standard size.

    SPECIAL FINISHES: Die cutting, foil stamping, embossing and spot varnish can add a unique tactile and visual element to your cards. There are new, unique coatings like spot dimensional UV and soft-touch varnish which add tactile interest without breaking your budget.

    So, please banish boring, and talk to a good designer and printer about options that reflect your brand!

    FYI, our new card is a 2″ x 2″ square with rounded corners on 3 sides, and finished with a soft touch varnish.  I’m happy to say I’m proud to hand it out!

    RAD Graphics is a tactical marketing firm

    that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including direct mail. For a free consultation, please call 216-371-3003.


    Microsoft’s New Logo… Good to be Square?

    Monday, August 27th, 2012

    By now, you’ve probably seen Microsoft’s new logo… four colored squares forming one large square, and flanked by simple grey type “Microsoft”.  It’s been 25 years since it’s been re-designed, and no doubt, it needed an overhaul.

    But as a designer, I’ve got to ask… what’s with the square(s)?

    The square is comprised of four 90 degree angles. By it’s very nature, it doesn’t express movement. It’s not an interesting or dynamic shape, and because of that, is used when companies want to convey stability, consistency and safety (think H&R Block).

    The downside of the square? Well, it’s boring.

    What does that say about Microsoft?