Posts Tagged ‘marketing’

Trade Show Marketing Tips

Thursday, July 28th, 2016

Trade shows can be one of the most effective and efficient lead generation tools for businesses, but they can be costly too. From design and print of the display and marketing items, the investment can be thousands. And if it’s out of town, even more. Now’s the time to start planning on how to maximize your investment.

Trade show

Get the most out of trade show marketing

Take advantage of the entire experience of the trade show attendee to build awareness, and fill your pipeline. Here are a few tips:

Before the show

  • Months before, strategize on the entire process from the attendee’s perspective. Put yourselves in their shoes and consider what they’re doing, thinking, wishing for and experiencing days before the show, during the show, and perhaps most importantly, after the show. Call a prospect or client and ask for their feedback to get really great data points.
  • How will you grow your list, and generate leads and sales by exhibiting at this trade show? Research sponsorship opportunities to the show in exchange for a list of attendees.
  • If you’re sponsoring, be prepared to receive the list only weeks – sometimes only days – before the show. Ask about timing, and plan to send a postcard or email to generate pre-show sales and excitement.  Add an offer to make reaching out or visiting your booth compelling.
  • Know what your post-show follow up will be so execution can be seamless and timely.
  • During the show

  • Capture interested prospects info. If you have multiple products/services, have them specify what they may be interested in.
  • Have plenty of options for takeaways based on the level of interest and/or quality of lead.
  • If you have a list of attendee’s, consider same day promotions using a text messaging service to draw more folks to your booth.
  • After the show

  • Follow up within 5 days. Remember, good leads can go cold fast. Make sure your follow up includes a few touch points to remind those who may have been swamped with to-do’s when they returned.
  • If sponsoring, ask for a complete attendee list, and plan one more touch point for those you have not gotten response from.
  • Build your list so you can continue to communicate with prospects in the future.
  • Track the results.  Is it worth it to invest in the show again?
  • Maximize your trade show ROI with a well thought out plan to attract, capture and follow up.

    Donuts and Paper Stocks – A Tasty Guide

    Tuesday, April 12th, 2016
    Paper and donuts image

    Click to download some tasty tidbits for printing success

    Why paper and donuts? Paper – just like donuts – comes in a wide variety of sizes, styles & coatings. Understanding the terminology of paper and how different types perform on press, leads to a deeply satisfying end result. Just like eating a donut!

     

    Grab your favorite sweet treat, and download our tasty and concise guide to learning about paper, and let’s get started!

    Write Like a Marketer

    Tuesday, February 16th, 2016

    Just about anyone can write. But writing – and writing for marketing – are two very different things. If you’re looking to sharpen your writing skills to attract and retain customers or clients, read on!

    Typewriter

    Anyone can write, right?


    Top 10 Writing Tips for Marketing

    1. Ditch the formality. Write like you speak so your market can relate to you. Enough said.

    2. BUT, pay attention to grammar and spelling. PLS don’t write like YR 12 year old niece TXTS.  Always run spell check, and have a colleague check for grammar, proper context and meaning.

    3. Avoid the “Paradigm Shift”. All it takes is one reference to buzz words like “Bleeding edge technology” or “value-driven mandates”, and people tune out. Use language anyone can understand. If your mom doesn’t know what your organization’s paradigm shift is, don’t use it.

    4. Know your target market and write to them. Give them what they need to know when they need it. For example, you’re creating an ad campaign that introduces your company to your target audience. Highlight the main value your clients or customers gain from your products or services. At this point in the buying cycle, they need to know what’s in it for them. Your company history doesn’t matter to them just yet.

    5. Know how long your content should be. As a rule of thumb, blog posts should be 1,500 words if search ranking and social sharing is a goal.  If not, shorter is fine – especially if you don’t have enough powerful content.  Email subject lines should be 50 characters or LESS.  A line of text should be no longer than 12 words. A paragraph should be no more than 4 lines. A Facebook post should be 100-140 characters (not words). Tweets (if you’re looking for re-tweets) should be 120-130 characters.

    6. Tell your story. Share your passion – it’s what sets you apart. You may provide accounting services, but so does every CPA. Tell WHY you love maximizing your clients’ income. It will energize you, and your audience will feel it.

    7. Brevity trumps long-winded. Take out any filler and fluff. Every word needs to add meaning for your reader. Attention spans are getting shorter. The number of smart phones used to consume content is increasing. Keep that in mind.

    8. For headlines, create curiosity and use lively words. But remember to Keep it Super Short (KISS).

    9. For blog posts, consistency is key. Don’t post twice a month then abandon your blog for 3 months, only to pick up again 4 months later. Respect your readers time and be concise in your thought. Use bullet points or lists to organize information. Same applies for email marketing.

    10. Have one clear and compelling call to action. Everyone is distracted and busy. Your content needs to generate an activity. A generic call to action like “Contact us” will not inspire action. “Click today to receive a free sample” is so much better. Get clear on what you want your market to do. Including a deadline helps!

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