Posts Tagged ‘print’

Donuts and Paper Stocks – A Tasty Guide

Tuesday, April 12th, 2016
Paper and donuts image

Click to download some tasty tidbits for printing success

Why paper and donuts? Paper – just like donuts – comes in a wide variety of sizes, styles & coatings. Understanding the terminology of paper and how different types perform on press, leads to a deeply satisfying end result. Just like eating a donut!

 

Grab your favorite sweet treat, and download our tasty and concise guide to learning about paper, and let’s get started!

Are You Adding this to Your Marketing Mix?

Wednesday, October 8th, 2014







Printed materials are making a comeback as a marketing channel that works. Considering how saturated digital marketing is, it’s pretty easy to understand why.

Here are a few reasons you should consider incorporating more print in your marketing mix:

  1. Print allows the reader to chose when they will engage with your brand - Most digital marketing channels are out of mind, out of sight… messages are seen, then gone, and unfortunately, very hard for your audience to remember. Printed materials can be saved for a time when they need or want your information.
  2. Print allows the viewer to “unplug” - In our over-connected, and over-stimulated world of information pushed to us 24/7, it’s critical we unplug from the noise. Now more than ever, your audience will appreciate being able to learn more about your brand without having to be “plugged in”.
  3. Print can help your market remember you - Print is tactile, and touch is one of our most powerful senses when it comes to storing memory and information. Think of how effective a physical piece can be if it encourages your audience to touch and engage with it? Tactile stocks, high & dull gloss finishes, interesting folds, scratch-off’s and cool die cuts – all scream “touch me”!
  4. Print plays well with other media – Quick reader (QR) codes and augmented reality (AR) technologies are just a few ways marketers can link print to mobile ready offers or landing pages. Incorporate digital with print to maximize your engagement and reach. Allrecipes.com is a great example of a brand creating cross-platform opportunities for advertisers while responding to increasing consumer demand for a curated, printed product. Circulation of their print magazine has grown 40% within the last year to 900,000, and the advertising dollars have followed.
  5. Print is used less, so it stands out more – With so many organizations heavily marketing through online and social channels, there’s a void in the print channel. Why not fill that void before your competition does?
  6. Print can yield a high ROI - A 2010 study by the Direct Marketing Association revealed that for every $1.00 spent on print advertising expenditures, an average of $12.57 in sales were generated. That’s a great ROI, and even better, all industries showed that average.

As you develop your marketing strategies for 2015, consider print a powerhouse in your marketing channel mix. There are so many interesting finishing techniques, stocks and ink options out now to help you create memorable brand touchpoints.

Are you ready to get creative?

RAD Graphics is a tactical marketing firm that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including print. For a free consultation, please call 216-371-3003.

Create Printed Marketing Materials on a Budget

Thursday, September 18th, 2014






 

Great print doesn’t need to break your budget!

Your business card may be small, but it plays a big role in brand recognition!

Sunday, September 14th, 2014







Last week I went to a few networking events, where I exchanged business cards with those I met.  I was struck by the number of comments I got on our newly designed card… “Wow.. nice card”, “I love the feel”, “What do you do?”.  This small piece of paper plays a big role in reinforcing your brand.

Your business cards can stand out with smart design and print techniques

Business cards collected (and saved) over the last year

What shocked me was that the majority of the business cards I received were quite boring – and forgettable.  Unfortunately, for many professionals, the “art” of the business card has been traded in for quick, cheap and boring.

Let me ask you: are you – or your products or services – cheap or boring?

I didn’t think so.  When you look at your cards, what qualities do they reflect about your professional brand?  Does it give any indication of your unique value, and is it memorable a day or two after receiving it?

Following are a few print techniques you can incorporate to ensure your business card reflects what your brand stands for:

PAPER & MATERIAL: There are so many stock options that have interesting color, texture or weight to  them.  Some even go beyond paper such as plastic, metal and wood.  Explore the options and have fun!

COLOR: We love to design with color… lot of bold, beautiful color!  Consider adding a spot color or metallic for visual punch.

SHAPE & SIZE: There is no reason why a business card must be 3.5″ x 2″.  Design the shape to be different by rounding or clipping corners or trimming to a non-standard size.

SPECIAL FINISHES: Die cutting, foil stamping, embossing and spot varnish can add a unique tactile and visual element to your cards. There are new, unique coatings like spot dimensional UV and soft-touch varnish which add tactile interest without breaking your budget.

So, please banish boring, and talk to a good designer and printer about options that reflect your brand!

FYI, our new card is a 2″ x 2″ square with rounded corners on 3 sides, and finished with a soft touch varnish.  I’m happy to say I’m proud to hand it out!

RAD Graphics is a tactical marketing firm

that helps businesses grow by creating, producing and delivering award-winning pieces and campaigns through a variety of marketing channels, including direct mail. For a free consultation, please call 216-371-3003.