The Power of the Pen (and Paper)

The Power of the Pen (and Paper)

“People will forget what you said. People will forget what you did, but they will never forget how you made them feel.” – Maya Angelou We love this quote. In fact, it’s hanging on our wall. One of the simplest, most cost-effective ways of making people...
Pushing the Envelope

Pushing the Envelope

When you think of envelopes, you probably picture a boring white item from the office supply closet. I suggest we look at envelopes in a different light–as a flat form of packaging. Like all great packaging, it should grab your attention, entice your senses, and...
Want Direct Mail to Work? Do THIS!

Want Direct Mail to Work? Do THIS!

In the world of direct mail marketing, messaging, graphics and tactile elements are important… we think of them as the Queen of the campaign. But a good, high quality list is – and always will be – King. Why is the mailing list so important? Your...
Trade Show Marketing Tips

Trade Show Marketing Tips

Trade shows can be one of the most effective and efficient lead generation tools for businesses, but they can be costly too. From design and print of the display and marketing items, the investment can be thousands. And if it’s out of town, even more. Now’s the...