Insights & Ideas
Welcome to our collection of marketing information, thoughts and ideas! Insights & Ideas is also the name of our monthly email. Sign up to get even more timely ideas and sneak peek’s into what we love and recommend.
Got Time for Your Big Marketing Ideas?
Most marketing professionals are expected to create and manage “big idea” projects – yet their departments’ resources are usually stretched too thin to execute them.
Social Media isn’t Broken
It’s a reminder to “Build on land you own” The new year got off to a rocky start for a few major social media platforms. Regardless of how you feel about Facebook, Twitter and others’ recent actions, let’s focus on what this means for businesses relying on social...
The Many Benefits of Corporate Portals
To say the pandemic has created challenges for businesses - both internally and externally - is an understatement. Internally with how employees work and access what they need, and externally, with the decrease in sales due to the challenging nature of working in a...
9 Ways to Generate Great Content Ideas
If you're responsible for creating relevant marketing content for your company, you most likely have suffered from writers block or idea overload at some point. Create content your market want with these tips... Recap five interesting things you learned at an event...
Write Like a Marketer
Just about anyone can write. But writing - and writing for marketing - are two very different things. If you're looking to sharpen your writing skills to attract and retain customers or clients, read on! Top 10 Writing Tips for Marketing 1. Ditch the formality. Write...
The Power of the Pen (and Paper)
“People will forget what you said. People will forget what you did, but they will never forget how you made them feel.” - Maya Angelou We love this quote. In fact, it's hanging on our wall. One of the simplest, most cost-effective ways of making people feel...
Every Personalized Marketing Campaign MUST BEGIN with Accurate Data
Personalized marketing is proving to be really effective. In fact, In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (Source:...
Pushing the Envelope
When you think of envelopes, you probably picture a boring white item from the office supply closet. I suggest we look at envelopes in a different light–as a flat form of packaging. Like all great packaging, it should grab your attention, entice your senses, and...
Want Direct Mail to Work? Do THIS!
In the world of direct mail marketing, messaging, graphics and tactile elements are important... we think of them as the Queen of the campaign. But a good, high quality list is - and always will be - King. Why is the mailing list so important? Your campaign may...
Trade Show Marketing Tips
Trade shows can be one of the most effective and efficient lead generation tools for businesses, but they can be costly too. From design and print of the display and marketing items, the investment can be thousands. And if it’s out of town, even more. Now's the time...