I saw this at a tradeshow few months back and it caught my attention. The styling was sharp, the navy with an etched logo looked great and the CamelBak name is a great one to co-brand with. Double wall stainless steel construction with copper insulation. It holds 32 oz and is well suited to keep drinks cold for 24 hours or hot for 8hrs. It slightly too wide for my car cup holder, but this is really designed for adventure. For example, the lid is really well-engineered. It features a leak-proof design, a sturdy and comfy carry handle, and a magnetic cap that keeps the lid in place while taking a swig. Closing and opening is quick and easy – unlike other lids that seal with a similar design. From a branding standpoint, this can be wrapped fully or laser etched. This model comes in black, navy or white and sells between $45-50/ea pending on quantity. This is RAD Approved!