“People will forget what you said. People will forget what you did, but they will never forget how you made them feel.”
– Maya Angelou
We love this quote. In fact, it’s hanging on our wall. One of the simplest, most cost-effective ways of making people feel appreciated, loved or valued is to send them a handwritten note.
Building Relationships the Write Way
A handwritten note is such a rare treat these days, and a surefire way to make the recipient feel special. As the Experience economy* becomes more relevant, this is an excellent marketing tool to promote the customer experience.
Go Old School
It’s ironic that now, you can make someone feel special simply by putting pen to paper. There’s something powerful about a thank you note received in the mail vs. receiving a text or email. The extra effort and deliberate thought process involved in writing and sending one is definitely felt and remembered by the recipient.
According to John Coleman in an article in the Harvard Business Review, the average home only receives a personal letter once every seven weeks. The stats Coleman cited date back to 2010. I imagine it’s even more a rarity today. What an easy way to stand out!
Tips for Writing Handwritten Notes
- Don’t fret about your handwriting skills! Your kind words, and the perceived investment in time will make an impression.
- Keep it to a few meaningful and personalized sentences.
- Your choice in words – and even the design of the card – becomes a part of the customer experience, and an opportunity for you to express your brand.
- Build note writing into your marketing and sales process. Carve out time in your schedule each day, or week. Whatever works for you… just do it!
*The Experience Economy, written by Joesph Pine and James Gilmore. 2011. A great business read reinforcing the importance of making unique connections to secure customer affections. (back cover)